Coaches Donna and Bryan Diaz wanted to create a custom fitness experience that included guided weight-lifting, health coaching, chiropractic care, and recovery services. We did a word association exercise to develop the name and "Align" emerged as the clear winner because it related to all services. As Donna Diaz is the primary chiropractor that specializes in alignments, we incorporated her initials into an icon that evokes both an alignment bench and a weight-lifting bar. The branding is consistent in logo, business cards, shirts, signage, website, and social media.
